Strategic Management Report (100%)
3000 word report.
Sneakers Inc.
You are a member of the board of Sneakers Inc. and you have been asked to create a report to help assess and evaluate the current position of the company and make recommendations as to its future.
Report brief:
Based upon your practical experience with Sneakers Inc. and your learnings over the semester, you are to create a report of a maximum of 3000 words according to the following brief:
Acting as a business consultant, evaluate the business environment for your sneakers
company in order to analyse gaps between desired and actual performance. Using the
Ansoff Matrix, make recommendations for the business’s future strategy identifying how
the business will achieve sustainable competitive advantage.
Date due: midnight on Monday the 4th January 2021
Word Limit: 3000 words (+- 10%)
Submit: Online via Canvas (no hardcopy submission required)
Assessment aims and marking criteria
Assessment aims:
There are two key aims with this assignment:

1. To assess your ability to apply (not describe or explain) the core models/concepts/theories
   in a professional and logical manner based upon the practical learnings from the simulation;
2. To evaluate your analytical abilities in interpreting the models to determine the strategic
   position of Sneakers Inc. and advise on future strategy.
   Assessment criteria:
   Liverpool John Moores University Page 9
   Evaluation of the generic strategies used:
   • Understanding and critical analysis of competitive strategy applying the main concepts of
   cost Vs differentiation.
   Analysis of the internal and external business environment
   • Shows understanding in the relevant application of the models utilised.
   • Ability to draw conclusions from models utilised in the analysis of the competitive market
   and environment.
   • Shows critical awareness of the limitations of the models applied.
   • Demonstrates understanding and awareness of the interrelationships of analytical models
   applied.
   • Demonstrate ability to distinguish strategic, from non-strategic issues.
   Critical evaluation of success and failures using strategic management theories
   • Ability to identify and discuss the main issues and successes.
   • Application of key models and tools and how these can be used to help overcome
   implementation issues.
   Recommendations for future strategy
   • Using analysis of current strategy and strategic analysis make sensible recommendations
   for changes to the strategy with appreciate of development opportunities and market risk.
   • Application of key models and tools and how these can be used to help overcome
   implementation issues.
   • Make recommendations as to how to achieve sustainable competitive advantage in the
   lights of the previous analysis.
   Summary
   Good indicators of a quality response will include:
   • The assignment tries to use the taught models as rigorously as possible throughout;
   • Evidence (data/statistics/opinion) is used to substantiate points throughout.
   • The response is well written and logically structured and covers all required sections;
   • The sections of the assignment are cross referenced, e.g. insights from analysis sections
   inform discussions of future issues, current and future strategies.

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