ADU’s College of Business is looking to create a strong brand position in order attract new students to their undergraduate and postgraduate business programs. You have been tasked with coming up with a marketing campaign to create a brand positioning strategy for the College of Business. Your campaign should address the following points:
This section should go through the three steps of creating a positioning strategy:
One you have identified your brand positioning strategy in section one, you should evaluate your positioning strategy under the criteria for successful positioning; clarity, consistency, credibility and competitiveness.
This section should detail the marketing methods you believe are the most effective to use to communicate your positioning to customers. (This section will be covered in our Promotion class)
Quality of the written document – 2 marks