Advertising 8 | MAR 3271 – Advertising | Columbia Southern University

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Thursday, September 24, 2020, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:

Instructions

The purpose of this assignment is for you to evaluate the tools within an integrated marketing communication (IMC) program and to contrast the advantages and disadvantages of using various types of media to reach a target market. In this assignment, you will fill the shoes of a marketing manager within a company of your choice. As the marketing manager, you are responsible for evaluating the effectiveness of five advertising/promotional tools used by your selected company as well as the effectiveness of the media used. Begin by selecting a publicly-traded company. Utilizing a publicly-traded company will provide you with sufficient access to the promotional tools that you will evaluate. It is your responsibility as marketing manager to compile a 12-slide PowerPoint presentation that includes the following information:

  • Provide an overview of your company.
  • Identify the primary target market(s) that your company attempts to reach.
  • Identify five advertising/promotional tools used by this company. Evaluate the effectiveness of each of the tools in reaching the target market.
  • Include promotional tools for at least three different mediums (i.e., television, internet, radio, direct mail, newspaper, yellow pages, magazines, outdoor, and cinema) that your company regularly uses. Evaluate the effectiveness of these media tools.
  • The promotional tools that you will be evaluating use various types of media. Describe the advantages and disadvantages of using various types of media to reach a target market.

As you are compiling your PowerPoint presentation, note that there is no need for a references slide, as you are not required to conduct research for this assignment. Use the “Notes” area to describe (or narrate) the contents on each slide. Feel free to be creative with the format of your presentation; however, be sure your presentation is professional and legible.

Although the format below is not required, the following demonstrates one way that the content within the presentation can be organized:

Slide 1: The title slide can include your presentation’s title, your name, and the university’s name.
Slide 2: Briefly introduce the company and the product/service it offers.
Slide 3: State an objective for the IMC program, and identify the target market.
Slide 4: Discuss the first advertising/promotional tool, and evaluate the tool.
Slide 5: Discuss the second advertising/promotional tool, and evaluate the tool.
Slide 6: Discuss the third advertising/promotional tool, and evaluate the tool.
Slide 7: Discuss the fourth advertising/promotional tool, and evaluate the tool.
Slide 8: Discuss the fifth advertising/promotional tool, and evaluate the tool.
Slide 9: Provide an overview of the media’s advantages and disadvantages.
Slide 10: Discuss media tool #1 that is currently being used by this company, and evaluate the media tool.
Slide 11: Discuss media tool #2 that is currently being used by this company, and evaluate the media tool.
Slide 12: Discuss media tool #3 that is currently being used by this company, and evaluate the media tool.

We offer the best custom writing services. We have done this question before; we can also do it for you…

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more