Case problem | Marketing homework help

Read: Case Problem ” Tesla, Inc.”, McGraw Hill Education, by Frank Rothaemel, Rev. March 7, 2020, MH0067

Prepare a Managerial Report* structured as follows:

  • Task 1-1: Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices.  Expected length of Assignment 1: up to 6 pages APA format, excluding cover page, table of contents, and appendices
  • Task 1-2: What is Tesla’s business model? How is Tesla’s business model different from traditional car manufacturers?
  • Tasks 1-3: How was Tesla able to enter the automotive mass-market industry?
  • Tasks 1-4: In which stage of the industry life cycle is the electric vehicle industry? What core competencies are the most important at this stage of the industry life cycle?
  • Tasks 1-5: Evaluate Elon Musk’s “Master Plan, Part 2” and assess if Tesla can gain and sustain a competitive advantage.

(*) INSTRUCTIONS: How to write a managerial report: Skill Development Guide-Writing a Formal Report.pdf 

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