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Impact of Technology on Consumer Behavior

Impact of Technology on Consumer Behavior Impact of Technology on Consumer Behavior              As innovations continue to revolutionize the field information and communications technology (ICT), consumer behavior is also witnessing a phenomenal change as people strive to align their shopping behavior with emerging technological opportunities. Organizations are also using ICT to improve how they do business, including how they relate with customers. Evidence shows that technological advancements such as automation can help businesses to do […]

The effect of personal values on the attitude towards the environment

The effect of personal values on the attitude towards the environment The effect of personal values on the attitude towards the environment: Case study of Gen Y and Shopping leadership             The effect of personal values on the attitude towards the environment has received significant attention from researchers. There has also been the development of theories that try to explain why personal values are an important factor that influences the attitude of people towards the […]

Primark

Primark Primark             Primark is an Irish fast fashion retailer. The firm was established in 1969 by Arthur Ryan on behalf of the Weston family, with the first store being opened on 47 Mary Street, Dublin (Snowdon, n.d). Success of the company in Ireland resulted in its expansion to the UK, with Primark opening a store in 1971 in Belfast City Centre, followed by another store in Derby in 1973. Over time, the company has […]

Consumer Behavior

Consumer Behavior Consumer Behavior: Case Study and Analysis Table of Contents Introduction…………………………………………………..……………………..3 Overview of the Brand……………………………………………………………….3 Analysis of Pre-Purchase Consumer Behavior………………………………………4 Consumer Behavior during the Purchase Stage…………………………………….5 Post-Purchase Consumer Behavior………………………………………………….6 How the Company can Change its Marketing Strategies……………………………7 Conclusion…………………………………………………………………………..8 References …………………………………………………………………………..9 Consumer Behavior: Case Study and Analysis             The success of an organization depends on the decisions that customers make every day. Consumer decision-making is more complex and dynamic in the fashion industry, where customers […]

A Business Plan for Under Water Nightclub

A Business Plan for Under Water Nightclub A Business Plan for Under Water Nightclub Business Idea Under Water Nightclub will focus on attracting young people, especially university students in the area. The nightclub will be situated one kilometer from the town to provide a conducive environment where young people can enjoy the peaceful surroundings and network with friends. The town hosts three universities, and the nightclub will focus on students from these institutions. In addition, […]

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