External link to The Hill Side Brewery Marketing Campaign

The Hill Side Brewery Marketing Campaign

Introduction Hill Side Brewery Company was founded in 2014 with an objective of production of the brewery that is part of the local community (Hill Side Brewery, n.d). The company is based in the UK region with its main area of operation being the Holly Bush Farm along the Ross road, Gloucestershire GL 17 0NG. Notably, Hill Side Breweries specialises in the production and selling […]

External link to Segmentation Criteria Used By the Company

Segmentation Criteria Used By the Company

            Customer segmentation is a vital process in the division of market-based on the characteristics of the market. Organizations should streamline their marketing strategies through the establishment of broad-based target markets. On that note, the firms must devise marketing methods that appeal to each group of participants. This scenario is similar to the Nestlé Company, which manufactures and markets its Nescafé product. Nescafé is a […]

External link to Marketing: A Coca-Cola Company’s Diet Soda Analysis

Marketing: A Coca-Cola Company’s Diet Soda Analysis

Overview The main aim of marketing is to spread information about a company, its products and services, and the benefits that are sourced from the company’s productivity. According to Kotler et al. (2015), the aim of marketing is to develop a wide market share for the production business company in question. For instance, Coca-Cola Company produces beverage products, which are manufactured, bottled, marketed, distributed, and […]

External link to Washington Freedom Marketing Program

Washington Freedom Marketing Program

Abstract This paper seeks to arrive at a marketing program to achieve ticket sales targets for the Washington Freedom Women’s’ Soccer Club. With a focus on the pricing strategy, this marketing plan is driven by a professional marketing framework. Firstly, setting marketing objectives has been highlighted as the starting point in designing the program. Secondly, we set out to identify and differentiate the target market […]

External link to Case 1: Applied Steel

Case 1: Applied Steel

Applied Steel is one of the largest producers of wide-flange beams in the United States. Although there are other small firms, USX is its major competitor. While Applied Steel produces flanges ranging from 6 to 24 inches, USX produces flanges up to 36 inches.  Applied Steel realized that USX had a competitive advantage since it was the only company making the 36 inches flanges. It […]

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