Marketing

How DJI Drone Impact Users’ Privacy while Delivering Packages How DJI Drone Impact Users’ Privacy while Delivering Packages Executive Summary The research proposal focuses on the impact of DJI drone on users’ privacy guided by civic complaints and accusations of unauthorized surveillance by the drones during the delivery of parcels to their clients. As much as change is desired, the drone operators are indifferent about their obligation to monitor the movement of the drones while […]

Analysis of Walmart’s Retail Strategy Analysis of Walmart’s Retail Strategy Introduction Companies adopt unique strategies that explain their market comparative success. These strategies determine their position in their respective markets. Analyzing the retail strategies of some of the leading retailers can provide an in-depth understanding of the elements that lead to their success in the market. Walmart is a popular retailer whose operations and strategy warrant analysis to understand the reason for its success over […]

Implementing Sales Force Automation at Quantium Technology Implementing Sales Force Automation at Quantium Technology Quantium Technology was a company providing computer hardware and software to large organizations. It was established in 1989 and had witnessed tremendous growth, becoming a leader in the provision of specialized workstations and enterprise servers. Quantum Technology’s Core CRM Program/Solutions/Applications Quantum Technology relied on Siebel Sales as its sales force automation (SFA) program as its core CRM program/solution/application. The SFA was […]

Digital Marketing Digital Marketing A decade ago, businesses had a hard time to convince consumers to purchase their products through traditional advertising. Nowadays, it is common to see people carrying their handheld devices everywhere they go. As such, most people spend more time on their tablets, smartphones, and laptops. People share a lot of information on these platforms that can help businesses craft personalized adverts. Online data can be useful by manufacturers in identifying the […]

Marketing Project Marketing Project Abstract Strategic marketing is an important tool through which business goals are developed and implemented.  The purpose of this project was to translate marketing concepts to real-life experiences and situation. In order to achieve this objective, four groups were identified, which represented different firms. Sonic is an organization that was among the four firms that competed with each other for market dominance. The project showed that companies exploit various strategies to […]