Coulor Pop Company Analysis

This paper is about Coulor Pop Company Analysis
Please go by the grading rubric . Answer each question to the layout the grading rubric is and please provide visuals about the website and so on
Introduction of company – 10 points
a. Background information (3 points)
b. Branding (5 points)
c. Products they sell (2 points)
II. Target Markets – 15 points
a. Who do they target? Describe them (both primary and secondary
targets if necessary)
i. If you cannot find reference in company documents or
literature to the target markets, then you should make an
educated justified guess
III. Analysis of Company website – 20 points
a. Critique the design of the website (10 points)
b. Placement of social media (5 points)
c. Are items shareable on the website? (5 points)
d. View site on multiple devices (smartphone, tablet, laptop, etc…) (5
IV. Current Social Media Platforms – 85 points
a. What platforms are they using? (5 points)
b. How are they using each platform? (20 points)
c. How are the platforms integrated? (20 points)
d. How are they creating engagement? (15 points)
e. Measuring engagement (25 points)
i. Look at numbers/analytics/RIO measures
ii. Justify your observations/analysis
V. Social Sites not Being Utilized – 5 points
VI. Company in the news – 10 points
a . Press releases
b. Response to news items
VII. Crowdsourcing and customer created content (consumer blogs and other
social media outlets that are fans or against the company) – 10 points
a. Could include any of the following:
i. Consumer blogs
ii. Other social media outlets
1. Review sites
iii. Company sponsored consumer content
VIII. Current Season’s promotional campaigns –25 points
a. Which vehicles are used in the campaign and how are they integrated
together: (10 points)
i. Social Media
ii. E-mail
iii. Newsletters
iv. Mobile
v. Traditional Media
vi. Internet/interactive media
b. Campaign Analysis (15 points)
IX. Social Media Strengths – 15 points
X. Social Media Weaknesses – 15 points
XI. 4-week promotional campaign (75 points)
a. Campaign Goal and theme –10 points
b. Platforms to utilize – 10 points
i. Objectives for each platform
c. Calendar for posts/promotion – 10 points
d. Example posts for each platform – 30 points
e. Measures of success/ROI to be used – 15 points
XII. Conclusion – 5 points

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