In Part A you will analyze an existing e-commerce website, providing insight into the nature of the business, its business model, approach, technologies, etc. In addition, you will comment on user interface and interaction, site design, security, site optimization, etc. and offer recommendations to improve any potential issues you might discover.
Do not choose any of the following: Amazon, eBay, YouTube, Baidu, Yahoo, Wikipedia, Taobao, Walmart, LinkedIn, Instagram, Alibaba/AliExpress, any social media site, Google, PayPal, any airline, and Starbucks.
The reason for this is that these EC websites are very complex and not easily manageable for the detailed analysis we are looking for. There are also a lot of analyses of these websites published already. You are much better off with a smaller EC website where you can really explore the details.
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