Organizational communication has evolved significantly in the last ten years. Currently, social media plays a critical role in building and sustaining relationships with stakeholders. Multinational companies and small and medium enterprises alike, are increasingly embracing social media platforms to improve and safeguard their reputational assets. Consequently, public relations professionals have begun to shift from overreliance on traditional media such as television and newspapers to social networking sites. Social networking sites have boosted public relations programs by fostering engagement and relationship building with users.
Impact of Social Media on Public Relations
The emergence of social media technologies has revolutionized the public relations sector. Through social networking sites, organizations have been able to create and sustain new relationships and link with other companies and stakeholders. Social networking sites are collections of online apps that are founded on the conceptual ideals of Web2.0, and promote the creation and exchange of user-generated messages (Kaplan & Haenlein, 2010). The leading social networking sites include Facebook, Twitter, YouTube, as well as MySpace. The potential effects of social media on PR have resulted in the Public Relations Society of America to explore the need to redefine public relations. Essentially, social media has radically changed the purposes of public relations and its strategic value to organizations. From its foundation as an area of professionalism, the field of public relations has depended on traditional media channels such as television and newspapers to communicate with the public and its target audiences (Michel, Ruggiero & Yang, 2016). Nonetheless, social networking platforms have given public relations experts the opportunity to reach out to their stakeholders through two-way communication. Consequently, public relations is increasingly being transformed through timely delivery of press releases directly to the target audiences. Although public relations continue to utilize traditional media platforms, the turn of the 21stc century has generated a list of challenges and transformations that have the ability to influence the future of public relations.
Social media has tremendously transformed communication models of many organizations. In the past, most public relations campaigns operated on a closed communication model in which there was minimal feedback from the target audience. As such, people used to be passive receivers of organizational messages bombarded to them. Organizations were not ready to accept views from the public, which would potentially transform or improve their operations and services (Michel, Ruggiero & Yang, 2016). However, the emergence of social media implies that companies have to embrace an open communication model that is characterized by two-way communication. Through responses and comments from user, companies can gain insights into the real views and perceptions of people towards their reputation or activities (Breakenridge, 2012). Thus, organizations are increasingly embracing a listening culture that goes a long way in establishing and maintaining mutual understanding and goodwill between them and all stakeholders. By taking advantage of two-way-communication channels, public relations practitioners can design dialogues between their firms and stakeholders instead of merely using one-way communication strategy that limits free exchange of views.
The role of social media is critical in accommodating user-generated content. In this respect, social media supports users to deliver messages and put in place effective campaigns. Social media allows users to create public profiles and put in place a contact list for the purpose of sharing the connections of other user groups (Allagui, & Breslow, 2016). In so doing, it enables users to publish digital creative contents and gain access to real-time feedback through online discussions. As such, it accommodates the process of editing of the original message contents (Allagui, & Breslow, 2016). Social networking applications are utilized in organizational public relations mainly as mechanisms of community building and knowledge sharing.
A few multinational corporations tend to avoid participation in social media based on the view that they have minimal power or capacity to control communication. However, companies place themselves at a greater risk if they overlook the social media and leave conversations to happen without awareness or participation (Motion, Heath & Leitch, 2015). Companies are often deemed responsible for the contents that they post on social media platforms. In some situations, companies may not be expected to prevent postings, but may monitor such sites and remove offensive postings that may be libelous or infringe various laws.
Advantages and Disadvantages of Using Social Media in Public Relations
There are various benefits and limitations that come with the use social media to support public relations activities. For instance, unlike traditional media channels, social media increases user engagement, thereby improving positive perception of the public towards an organization. User engagement is the connection that an organization establishes with its publics beyond purchase. It enables organizations to build strong relationships with different stakeholder groups, leading to positive reputational outcomes. Social media promotes two-way communication between an organization and its publics through user-generated contents. As a consequence, both the organization and its publics learn from each other, leading to improved interaction. Both user-generated contents and friendship networks are critical in user profiling, which is an important source of valuable information for public relations; it enables an organization to understand the characteristics of its audiences in terms of their geographical locations, age, gender, as well as level of income (Zhao et al. 2017). Most importantly, social media allows public relations professionals to uncover deeply hidden attitudes and perceptions that are important in an organization’s image.
While social media applications provide forums for relationship building, they have potential limitations. For instance, the use of social media to analyze people’s views can be time-consuming (Nadaraja & Yazdanifard, 2013). This is especially the case when an organization is undertaking a discourse analysis, which takes significant time and effort. Social media can potentially ruin an organization’s reputation due to viral communication. Unlike other traditional media platforms that can be easily controlled by an organization, social media’s viral communication capabilities can result in negative information spreading across millions of people within a short period of time. It only takes a user to ‘share,’ ‘tag,’ or post a negative perspective about an organization (Nadaraja & Yazdanifard, 2013). Therefore, it may not be easy to regulate the spread of information that circulate via social media.
Social media has transformed the ways in which organizations communicate to their stakeholders. In particular, the emergence of social networking sites has boosted public relations exercises by giving companies the opportunity to directly connect with its different target audiences. In the past, organizations used to operate on a closed communication mode that discouraged reception of feedback. With the widespread adoption of social media, companies can now embrace a listening culture by gathering social media opinions. As a result, firms are now able to establish and maintain mutual understanding and goodwill with their stakeholders.
Allagui, & Breslow. (2016). Social media for public relations: Lessons from four effective
cases. Public Relations Review, 42(1), 20-30.
Breakenridge, D. (2012). Social media and public relations: Eight new practices for the
PR professional (1st ed.). Upper Saddle River, N.J.: FT Press.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and
opportunities of Social Media. Business horizons, 53(1), 59-68.
Michel, A. I. G., Ruggiero, T. E., & Yang, K. C. (2016). How Public Relations Practitioners
Perceive Social Media Platforms?: A Media Richness Perspective. In Managing Public
Relations and Brand Image through Social Media (pp. 1-19). New York, NY: IGI
Motion, J., Heath, R. L., & Leitch, S. (2015). Social media and public relations: Fake friends
and powerful publics. New York: Routledge.
Nadaraja, R., & Yazdanifard, R. (2013). Social media marketing: advantages and
disadvantages. Social Media Marketing, 1-10.
Zhao, Z., Du, J., Gao, Q., Gui, L., & Xu, R. (2017). Inferring user profile using
microblog content and friendship network. In Chinese National Conference on Social
Media Processing (pp. 29-39). New York, NY: Springer, .
Tired of Guidelines or Lack Time to Work on Your Paper, Get Original Custom Research Paper Writing Service
Thecustomwriting.com research paper writing service has saved thousands of students from stressful college life. Writing a custom research paper may be challenging, considering it has to be plagiarism-free. And it is better not to do your project than to hand in plagiarized work or hurriedly complete it if you do not have time.
Academic integrity is so vital that you may get a suspension or an expulsion because of a copy-pasted work. Writing a custom research paper requires research and writing skills to produce original content. Here are essential things to know about getting the best and legit assignments help websites.
Perfection is vital
Every website will promise you that they produce high-quality work. However, you put your money for your end-of-semester paper only to get a pass. You must learn how to identify the best writing service before committing.
Thecustomwriting.com produces quality content at all times. Rather than a quality promise, quality assurance is what you should consider before hiring a research writer. Best writing services are reliable. You don't want to partner with a cheap research paper writing service that will deliver poorly written essays hours after the due date.
Quality writers are part of the best writing service. A company that has untrained writers will fail you. Before committing, ensure that the people who will write your paper are academicians and professionals. It would help if you had a writer who will be prompt to respond to your questions and follow instructions. Writers who do not fear to ask for clarification where they don't understand are the best for you.
Beware of Scammers Posing to Provide Custom Research Paper Writing Service
It may take time and effort to find a legit custom research paper writing service. Most of the websites claiming to offer writing service trades your paper with another student. For example, if you order your paper today to submit it next week, you may find that another student has already handed over the same document.
Your money is gone, you have no paper to submit, and the deadline is in two hours. You can only sit and cook up some stories for your lecturer. Otherwise, wait for a penalty or suspension.
Others will give you half-baked papers in the name of cheap essays. Apart from reselling your paper, some companies will offer you copy-pasted work. If you don't have tools such as Turnitin or Copyscape to check plagiarism, you may find yourself in the dean's office explaining why you copied your work from the internet word-to-word.
We offer one of the best research paper writing services in the USA and the U.K.
You won’t regret choosing Thecustomwriting.com to handle your research. Your project is an essential part of your academic work. It determines whether you will move on to the next semester or if your name will appear on the graduation list. Do not gamble your education by hiring any cheap essay writing website you find on the internet. Look for a custom research paper writing service reviews before commit.
Avoid scandals by hiring Thecustomwriting.com. Count yourself lucky if you are reading this article. You are in the right direction in finding the writing service for your paper. Though many websites could have frustrated you, Thecustomwriting.com is committed to providing you with reliable service for your paper.
Thecustomwriting.com offers quality services at affordable prices, and they deliver your work on time. They have native English writers that write your paper using the correct language.
Plagiarism Free Custom Research Paper Writing Service
Our writers understand the seriousness of writing plagiarized papers. Every institution has regulations that govern how a research project is conducted. Universities and colleges take plagiarism as gross misconduct. The best writing services are those that will deliver plagiarism-free papers.
Plagiarism involves, among others, copying a published work and delivering it to your lecturer as your own without acknowledging the sources.
Another way your work can be plagiarized is the failure to include the source of your content in a research paper. If you are using someone's thought, you need to include a reference and in-text citations to show that you are using another scholars' worker.
It's a gross mistake to write a five-page paper without a single source unless the paper's nature does not require you to rely on any sources. Here are some tips our writers use to avoid accidental plagiarism:
Cite direct quotes, statistics, and paraphrased content.
Ensure that all in-text citations are included in the biography and vice versa.
Directly quoting not more than 2% of the paper, if quoting is necessary (some papers are exempted from this rule, especially literature).
Stick to high authority, scholarly sources. Our writers will hardly paraphrase content from third party blogs and other questionable sites.
Consider Buying A Custom Research Paper from Thecustomwriting.Com
Consider hiring an expert essay writer if you are not sure about your capabilities. Referencing and citations can be challenging, especially if you try to do it for the first time. It's even harder when your lecturer asks you to use a hard referencing style. For example, Harvard requires you to include page numbers, dates, and the author's name in the text. If you have several papers with a strict deadline, you should consider hiring a custom research paper writing service to help you work on your essays.
However, ensure the website you want to hire offers legit writing service. A good website should at least charge for its services. You will find many websites willing to provide you with free services. No one is that idle to sit and write a paper for free. Sites that provide free or cheap services hooks you when you least expect.
Also, consider the price of writing a paper. Though cheap essays are of low quality, other sites may have inflated prices for their rate, making you needlessly break your bank.
Thecustomwriting.com understands the need for a fair and reasonable price for most students. We know that most students need service, but they do not have enough resources. We, therefore, offer quality service that you can afford.
Benefits of using custom research paper writing service
If this is your first time considering using a custom writing service, the first thing is to know why taking such an action is the best. Choosing Thecustomwriting.com ensures professional writers handle your paper. Letting a qualified person handle your project can boost your grade. You cannot afford to fail in the upcoming end-of-semester project. In any case, your progress to the next level will be determined by how well you perform in your essay.
Thecustomwriting.com ensures the timely delivery of your work. The good thing about legit essay writers is that they can write your essay within the shortest time possible, with one page taking up to one hour at most. It doesn't matter what time you want your work done: Thecustomwriting.com is always ready for a task.
We will give you a paper written explicitly for you. We will ensure that your paper is not delivered to someone else.
Come to think of this; if five of your classmates decide to order an essay for the same class, five writers will be assigned to work on different papers instead of paraphrasing one paper and sending it to five of you.
It's our responsibility to ensure that someone from your field handles your paper. Our company has enough writers from every discipline. We provide only a research writer qualified in your subject to handle your paper. After placing an order, the first step is to screen the question and requirement and match it with the best writer. The less qualified writer has a college diploma, and they only handle high school papers. All other writers are bachelor, masters, and PhD degree holders.
We commit to quality content. We understand that failure to deliver quality service will result in the loss of clients. Therefore, we only hire qualified writers who have an in-depth understanding of your paper. Whether you want quantitative research done using Chi-square or qualitative research, Thecustomwriting.com’s writers will comfortably handle any discipline or type of paper. Besides, we offer research paper service from college to PhD. Therefore, we cannot afford to have unqualified writers. Our researchers take every instruction keenly when writing your essay.
There is nothing to worry about placing your order. Our platform has a simple, user-friendly interface that enables you to navigate to different functionalities with ease. We offer quality custom research paper writing services; thus, you don't have to worry about getting value for your money. Besides, you can track your order's progress. Our system progressively send you email notifications regarding every stage of your orders' progress; thus, you don't even have to log in to track down your order. You will also see the progress on the dashboard when you log in. Moreover, our support team will contact you when the writer needs any clarification.
Our system is designed in such a way that it allows you to communicate with your writer directly. We understand the need to clarify things yourself to the writer. Furthermore, our support team is available 24 hours to ensure that urgent matters are communicated swiftly with the writer.
The answer is yes. We value your efforts and trust to recommend us to your friends. We will offer you a discount on your next order if a client mentions your email when placing an order.
What guarantees should customers look for?
We have a written list of what we guarantee our clients in our terms. We guarantee the quality, confidentiality, free revision, original content, and timely delivery. We also guarantee money-back if, in the unlikely event, you are not happy with the quality of the paper.
What makes a reliable writing company?
It's easy to know a reputable company. First, they are transparent about their services. They offer multiple methods of communication and have qualified writers. Most importantly, they deliver your work on time, deliver original content, and honour what they have guaranteed.
Why should customers not opt for cheap essay writing services?
Cheap essay services will only waste your time. They have foreign writers who will produce plagiarized content full of grammar errors. You will waste your precious time waiting for a paper that you can't give your lecturer.
Is buying essays online safe?
It's safe to buy your essay if you take the right precaution. Before putting your money on a strange site, explore the website to see whether you will get customer reviews. They will help you make the right decision.
How do I hire someone to write an essay for me?
These are common questions with most clients. It's effortless to get a professional writer. The first step is to identify a custom research paper writing service that is legit and sign up. After that, they will guide you on how to place your order and get a writer. Some companies will allow you to choose a writer for yourself or choose a writer for you.
What types of writing services can I order online?
Our website offers a variety of legit essay services. We provide any academic assistance, including research projects, assignments, and admission letters. Visit our website to see what each service entails.
What benefits and additional features do Thecustomwriting.com services offer?
We offer several free services to our customers. We offer free revision, a discount on your first order, and free pages such as references and cover pages. Also, we have a quality control department that ensures that all papers are of high quality before delivering them to you.
Do websites maintain your privacy? Are orders secured?
Your privacy is our top priority. You will be recognized by your I.D. assigned to you after signup instead of your name. The only person who can access your account is you or anyone else you give your password. Your payment is through a third party. Therefore, your personal information will never reach our site without your consent.
What are the pros of ordering from custom writing services?
You get quality papers. We have writers with decades of experience delivering quality papers worth the client's money and much more. We understand your power to influence our progress. Your paper will be delivered on time and written by professional writers.
Hire a professional writer
Now that you know what to look for when considering the custom research paper writing services, it's time to try us. Sign up and get a discount on your first order. You don't have to worry about quality, timely delivery, and price. We know they are essential to you.
Use promo code ‘2021’ and claim a 15% discount on your first order.
Any citation style (APA, MLA, Chicago/Turabian, Harvard)
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.