Innovative Company

Innovative Company

Innovative Company

Step 1: Jumeirah EDU Company’s Presentation

Jumeirah EDU Company aims to design, build, and instruct innovative escape rooms and stations in schools. Its registration comes at a time when the government is popularizing the use of the Arabic language among the youths. The firm will incorporate commercial production of the escape rooms and stations in learning institutions. The company’s innovation will give it the desired opportunity to compete favorably in the technical education industry.

The company will focus on creating interactive puzzles and escape rooms that aim at gamifying education under institutionalized national policies and the new Arabic language order. Jumeirah ED Company focuses on the specific objective of promoting the Arabic language through its products and services. Situated in Jumeirah, the firm is set to enjoy a good foundation and mentorship from language companies such as Igra’a among others. In fact, making the city its headquarters was intentional to allow it to benefit from language proficiency and translation during game coding by experienced potential partners such as Iqra’a institution. The company will implement full Arabic guided puzzles and escape games that will make learning enjoyable. Jumeirah EDU will also take advantage of the existing opportunity to sell its services and products alongside the Arabic language campaign (Al Sumaiti, 2012). Therefore, the location, timing, and drive to promote the Arabic language will favor the company.

Step 2: Mission Statement

The firm will adopt the mission statement, “To safeguard the future of Arabic culture by teaching quality language using interactive puzzles/escape games in shortest time possible.” The mission statement outlines the purpose and procedure of the company in ensuring that customers learn Arabic language and Emirati culture alongside enjoying the escape room games. 

Step 3: Vision Statement

As a modern company, Jumeirah ED believes that learning must be innovative and an expedite experience for participants. Thus, the company’s vision statement is, “To become a leader in transforming Arabic culture education to an enjoyable, communicative, collaborative and creative escape game, reflecting the success of the society in a short time.”

Step 4: Organization Values

The firm prides in providing an alternative approach to learning Arabic in schools and promoting the language among the native youth speakers. The company takes time to understand current existing language lag and disparity to determine the best approaches to use to regenerate the use of native language. Thus, the objective of the company and its undertakings are guided by five major core values.

Innovation and Creativity

The firm is driven by a passion for innovation and creativity. Jumeirah EDU has adopted a new approach to education, language, and innovation. The design for the language puzzles and escape rooms is a blend of a multi-lateral application of skills, creativity, and passion to drive the government’s idea of popularizing the native language among the youths. Jumeirah ED escape stations are customized to fit different academic levels and age of users. The programming and procedures are issued in satisfied, appealing, and understandable Arabic language. For the first time, the firm gives schools and other learning institutions opportunity to enjoy gamified learning of the Arabic language through puzzles and escape rooms (Wiemker, Elumir, & Clare, 2015). Moreover, the firm innovatively creates affordable boxes, which can be set and dismantled within classrooms. Therefore, the company has emphasized creativity and innovation to ensure that the escape kits meet the desired standards depending on the level of learners.


The company considers learning a crucial segment of its operations. Built for the purpose of promoting language education and literacy, Jumeirah EDU would approach the market with an academic perspective. Progressive learning is the threshold that determines the design and application of the puzzles and escape rooms. The firm considers the segmentation of its market a necessity to implement a learning culture among the development team. In the representation of users’ skill development, the firm will set experimental scenarios that replicate learners’ linguistic abilities in the game (Clarke, Ramanathan, & Morgan, 2007). The kits’ development gives room for advancement depending on the varied needs of the learners. Nonetheless, the purpose is to embed the puzzles and escape rooms on Arabic language and national education curriculum.


The adventure is considered the mother of innovation and creativity. The company’s innovativeness will be steered by the explorative drive of its employees to discover and implement new ideas. By giving learning a gamic approach, the firm builds learners literary ability through an explorative and interactive manner that allows them to learn while enjoying the game (Wiemker, Elumir, & Clare, 2015). In addition, the unending uncertainty of the puzzles creates the urge to continue the game to a sudden completion. Thus, the replication of the company’s adventure value in the puzzles and escape rooms will create a passion for commitment and progressive learning of the Arabic language.


The firm will also be built on a patriotic aspiration as a motive to participate in national development. The company finds it reliable to champion for a sense of belonging in its operation by reinforcing the Arabic language among the young people. Loss of Arabic language among the younger generation has often been associated with global relevance that allows the young people to opt for English as opposed to Arabic as the first language (Al Allaq, 2007). The firm’s desire is to give learners an inner motive to promote the third culture as a factor of the native language. Jumeirah EDU is committed to giving back to the community and defends the use of its native Arabic language in interactive gamic process and learners’ preparation for service to the community. Thus, the firm intends to run a business involved in protecting and preserving the nations’ native language.

Customer Satisfaction

The success of the firm will also be guided by the need to achieve customer satisfaction. Jumeirah EDU will tailor every product to ensure that stakeholders and customers meet their desires on the market. The firm remains committed to upholding every clients’ will and desire to fulfill their needs. The value is exhibited in continuous reviews undertaken by the firm to achieve quality service, orientation, and literal participation of the learners. Hence, Jumeirah EDU plans to go beyond routine puzzles to learners’ friendly approach, which constitutes a sufficient move to cover the interest of all its workers.

Other values

CommunicationCultureDedicationEase of Use
EducationDiversityFact-Based Decision MakingFamily
Product QualitySkillsTranquilityTrust

Step 10: Discussion and Conclusion

The company will incorporate an ideology of language promotion alongside its innovativeness. It will design a discovery escape game with a tentative opening and aggressive conclusion. Clear language deposition, symbols, numbers, and pictures will be used to show the direction of the puzzles. Each task will remain unknown until the participants complete the procedure (Wiemker, Elumir, & Clare, 2015).  That would be a perfect guide to set the puzzle mysteries with an experience of unearthing the boxes, clothes, and imaginative stories. As such, the inclusion of puzzles will require players to discover and literally solve problems to access instructions for the next puzzles of the game.

The firm will lay a lot of emphasis on the connectivity between the puzzles with the support of linguistic flow. Each puzzle will be accompanied by other misleading instructions that will determine the linguistic intelligence and decision-making ability of the players. However, for the junior youth class, the group option will give players an interactive option of sharing problem-solving in the puzzles, particularly the arithmetic ones.

The firm will employ a user-friendly application in the games. There will be designated escape rooms for every group of students based on age and proficiency. The junior scholars will participate in the game under the supervision of their teachers to ensure that they measure up to the standards of every level (Clarke, Ramanathan, & Morgan, 2007). However, older participants in colleges will compete against self or groups under strike timing and more advanced Arabic language set to harden their moves and decision-making process. Thus, the complexity of the game will move alongside language complexity for senior learners.

The firm will use historic storylines to create the puzzles. For instance, instead of creating a zombie or some “horror” theme, Jumeirah EDU intends to use Arabic history as the main storyline. The choice will not only create the flow in the games but also give learners a rare opportunity to experience memorable moments of the nation’s past. The aim of the company is to regenerate the lost cultural and linguistic identity of the nation’s younger generation. The company will carry out the puzzling business in other social institutions as a way of promoting its services and patriotic popularization of the Arabic language. Therefore, its future growth will depend on how the escape game idea is sold to government institutions and various play stations across the country.


Al Allaq, W. (2007). Arabic language in a globalized world: Observations from the United Arab Emirates. Arab World English Journal, 5(3), 113-123.

Al Sumaiti, R. (2012). Parental involvement in the education of their children in Dubai. Dubai School of Government Policy Brief, 30, 1-8.

Clarke, M., Ramanathan, V., & Morgan, B. (2007). Language policy and language teacher education in the United Arab Emirates. TESOL quarterly, 41(3), 583-591

Wiemker, M., Elumir, E., & Clare, A. (2015). Escape room games. Game Based Learning, 55.


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