Philosophy homework | Reading homework help

Group Assignment 4: “The Persuaders” Documentary

A great PBS Frontline documentary on the persuasion industry, in both advertising and politics. This website offers a variety of instructional materials, and to watch the documentary, click on the “Watch the full program” link on the right top corner of the screen.

Group assignment 4 is to watch the movie “The Persuaders” and answer the 5 questions at the bottom of this page (underneath the link for the movie). Post your responses (just one set of answers for the entire group) in your group’s discussion board, under the title “Final Answers.” The movie is enjoyable, and lasts about 90 minutes. Make your responses as long as they need to be to answer the questions adequately. This assignment is intended to help you to understand the content of the chapters, and to give you some ideas to ponder in completing the last homework assignment. Good luck!

Click on the link below to watch the video:

The questions you must answer for group assignment 4:

1. When creating an ad for “Song Airlines,” Spade says that he did not want to make the ad a “literal delivery of a benefit.” What does he mean by this and why is he trying to avoid it?

2. Why is studying cults useful in understanding persuasion and how to market a product?

3. The French advertising guru Coltaire Rapaille believes that the power of words is not in their literal definitions. Where/how do words acquire their meanings and associations, according to Rapaille?

4. Rapaille wants to know more about the “reptilian mind” of the consumer more than the “mammalian mind.” Why does Rappaille find the reptilian mind more important when it comes to persuasion?

5. Rapaille once told a French company that “In America, the cheese is dead.” Frank Luntz says that he watches a lot of television to find the “pulse” or “vibe” of Americans. What main point about the effective ability to persuade are they both making?

We offer the best custom writing services. We have done this question before; we can also do it for you…

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more