segmentation, targeting, & positioning | marketing | Saint Thomas University

 Based on the previous submitted Marketing Plans

Develop the Segmentation, Targeting, and Positioning (STP) for your Complete Marketing Plan.

  1. Segmentation strategy
  2. Targeting strategy
  3. Positioning strategy

Submission Instructions:

  • The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
  • The paper does not have a length requirement.
  • Current APA style.
  • No references required.
  • Complete and submit the assignment by 11:59 PM ET on Sunday.
  • Late work policies, expectations regarding proper citations, acceptable means of responding to peer feedback, and other expectations are at the discretion of the instructor.
  • You can expect feedback from the instructor within 48 to 72 hours from the Sunday due date.

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550 words
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  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

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