Strategic Management

Strategic Management

Strategic Management


A business strategy is important to a firm as it defines the direction of the business and the necessary steps needed to achieve the set targets. As such, it indicates the current performance of the business; its capabilities and the said competences are enough to stimulate growth.  A balanced scored emphasizes the cause and effect linkages that describe hypothesis of the strategy (“Transforming the balanced”). Furthermore, it offers a basis for consolidating strategic objectives into the financial, customer, internal business processes, as well as learning and growth tactics (“The balanced scorecard”). It also tracks all the elements that a company considers important in the set strategy.

Companies utilize a strategy map to provide clarity to employees on the vision and mission of the organization. A strategy map is a powerful new tool built on the balanced scorecard that enhances collaboration and coordination between employees as it puts into focus the corporate strategy (Hanson, et al. 111). In business, an objective refers to the steps taken by a company to achieve the desired strategy of the company (Keay 9). A business metric is a quantifiable measure that helps in tracking and assessing the progress of the initiatives taken by a business. Monitoring of the specific performance metrics helps the business in making the right adjustments (Klubeck 16). A successful initiative guides employees on how to attain the business strategy.


A strategy map shows how an organization will translate its inventiveness and possessions into tangible results. An effective business strategy is one in which the objectives, metrics, and initiatives works in unison. Initiatives are important to achieve strategy goals as they guide workers on the direction the organization wants to take. Furthermore, good initiatives lead to a successful strategy. The strategy map makes it clear to all workers that achieving the strategic goals requires the coordination of all the elements (“Having Trouble”). After identifying the most effective strategy, the company can go ahead and come up with an action plan that assists in developing the relevant metrics to monitor the strategy implementation. The strategy map provides a simple, clean visual representation that employees can easily use as a point of reference. As such, employees get a clear goal to keep in mind while accomplishing assigned tasks.


The stocks of the Delta /signal corporation are declining and the revenue received is dropping far much below the previous years. Competing firms are gaining the company’s market share as it fails in maintaining customer loyalty. The company is unable to compete with other firms as it produces products that do not meet the needs of the international market. The current CEO argues that the company lacks a clear, concise set of goals (Narayanan, Lisa and Matthew, 1). The balanced scorecard helped in solving the problems facing the Delta Corporation. First, Delta Corporation interpreted the existing mission statement on customer service to specific issues that are important to clients. It helped the firm to pay attention to important internal processes in an attempt to satisfy customer needs. The company had to make continual improvement to the existing products to come up with completely new products with expanded abilities.


The strategy chosen for Delta/Signal Corporation is the customer integration model. Typically, the model suggests that a firm can increase their profitability by either using a cost leadership strategy or product differentiation strategy. Cost leadership strategy focuses on producing goods that are cheaper compared to those from competitors and the latter focuses on producing customized goods which clients are willing to pay premium price (Hanson, et al). I choose the strategy as my goal as satisfying customers creates a ripple effect. Furthermore, contented customers will be loyal to the company and encourage friends and family members to purchase from Delta/Signal Corporation; thus increasing sales and regaining of the share market value.

There was a need to identify the efficient initiatives that impact the customer integration strategy directly and links to the objectives. The company will have to start producing durable and high-quality products that are free from defects. It will be important to provide great customer service, which is essential in encouraging clients’ loyalty. Another objective will be to align the company goals with strategic customer objectives. Allowing clients to enter into a contract with price protection will be a great initiative towards attaining set goals. Moreover, sharing balance scorecard objectives with strategic customers will improve customer satisfaction.


The best way of analyzing results during and after the simulation is by interpreting the charts and metrics graphs. A person can see the existing relationship between the objectives and initiatives at a glance from the graphs. As such, the results give a clear revelation of how the strategy would perform if implemented in a real situation. The initiatives relate to the strategy and model as the results indicate that they will yield the expected outcomes and propel the company towards achieving the set goals. The proposed initiatives are in-line with the organizations vision.


I used the tangible and intangible resources to generate competencies and complete the managerial responsibilities needed to distribute, produce, and service goods to create value for the customers. Combining the unique store designs with knowledgeable and skilled employees helped provide superior quality to customers. Other activities included controlling how employees interact with customers and providing training to the workers occupied the customer support. I combined the financial resources and the engineers to come up with innovative and creative car designs that meet the needs of the targeted consumers.


To increase the competitive advantage of the corporation, I have to analyze internal and external organization of the firm. Internal resources can help a company to increase its competencies through which it successfully implements an international strategy. Individual firms possess unique resources and capabilities, which give them an edge over their competitors. As such, understanding the full segment of the external organization will help the company deal with uncertainty and achieve strategic competitiveness (Hanson, et al. 111). A balanced scorecard helps the organization to identify the effectiveness of the strategic and financial controls.


 “The Balanced Scorecard—Measures That Drive Performance.” Harvard Business Review, 1 Jan. 1992, hbr.org/1992/01/the-balanced-scorecard-measures-that-drive-performance-2.

Hanson, Dallas, et al. Strategic Management: Competitiveness and Globalisation. 2013.

Kaplan, R. S., and D. P. Norton. “Having Trouble with Your Strategy? Then Map It.” Harvard Business Review, 1 Sept. 2000, hbr.org/2000/09/having-trouble-with-your-strategy-then-map-it.

Keay, Andrew. The Corporate Objective. , 2011. Internet resource.

Klubeck, Martin. Metrics: How to Improve Key Business Results. Berkeley, CA: Apress, 2011. Internet resource.

Narayanan, V.G., Lisa Brem, and Matthew Packard. “Delta/Signal Corp.” Harvard Business School Case 112-048, October 2011. (Revised July 2013.)

Kaplan, Robert S., and David P. Norton. “Transforming the balanced scorecard from        performance measurement to strategic management: Part I.” Accounting horizons 15.1   (2001): 87-104.


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