Suggested Format for 7 P’s Marketing Plan

  1. Indicate the current model by describing how the chosen business provides/delivers current services/products.
  2. In each of the sections include findings from any of your evaluative tools (Case Study, Blueprinting, GAP’s Matrix). Specifically identify these sections in some way as findings, or observations.
  3. Indicate your recommendations or suggestions in sections titled as such.
  4. You are encouraged to use bullets
  5. Be sure all sections are written in full sentences, are grammatically accurate, use appropriate punctuation and are spelled correctly.
  6. Spend quality time and effort with the 3 P’s, People (customers, employees, and management), Physical Evidence/Servicescape, and Process. This is really the nuts and bolts of the plan. Really develop your ideas and don’t hesitate to explain yourself thoroughly.
  7. Spend substantial time developing your ePlatform/marketing idea.  You cannot furnish too many details. Any illustrations, samples, etc. that you can include are encouraged.
    1. Answer these questions
      1. Who
      1. What
      1. Where
      1. When
      1. How
      1. Why
  8. Summarize your strategy for implementation.
    1. Begin by assuming you will be presenting the idea to decision makers.
    1. Following their decision you will be moving to a second stage of final plan development.
    1. Then construction followed by an eventual launch date of.
    1. Don’t forget to include monitoring the site (webmaster, marketing traffic tracking).
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