Swot analysis | Operations Management homework help

 

Before you get started on this assignment, watch the video below for some helpful tips on completing Project Deliverable 1.

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In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Company description

 

Wholesomely Pure Company is a nonalcoholic beverage company, located in the United States of America. Wholesomely Pure has many diversified products ranging from fruit juices, an assortment of flavored water, vitamin water and other non-alcoholic beverages. The company will initially hire more than 500 employees to work in the warehouse and at its administrative offices.

 

 Wholesomely Pure Company’s objective is to become a leader in the nonalcoholic market as the leading producer and distributor that produces nonalcoholic beverages across the United States. Wholesomely Pure strives to begin its production with a variety of nonalcoholic beverages. The beverages will include fruit juice drinks, vitamin enhanced waters, ready-to-drink energy drinks and sports drinks. The company will establish its branded company trademark and become the most recognized beverage company in the United States within the first five to seven years of inception.

 

Wholesomely Pure Company will manufacture unique, eco-friendly beverage containers authorized bottling companies to increase profits of the business. This entity will be known as Wholesomely Pure bottling partners and will fill the market with options to produce the finished beverage bottling product. Wholesomely Pure will distribute to the various channels such as restaurants and convenience stores. In addition, Wholesomely Pure will also manufacture finished bottling products alone or with like water products, and juice drinks that can be relabeled and sold to various retailers and wholesalers in the United States. Wholesomely Pure will at maintain complete control of the bottling operations as it uses expertise and resources to ensure successful branding in the market.

 

Wholesomely Pure Mission Statement

 

“Wholesomely Pure Company creates flavorful beverages, provides cutting-edge customer service, eco-friendly bottling strategies and an exceptional nonalcoholic beverage experience.”

 

The mission statement the Wholesomely Pure Company focuses on all the major concentration that are inclusive of customers, bottlers, suppliers, partners and the environment. The focus on the customers will enable us grow profits (Bryson, 2013). The partners are given value-added cohesiveness in a working environment that is inspired by team work. The mission also includes the society by contributing to eco-friendly and economic development.

 

Other concentration will be placed within the company culture with our internal customers by creating a great work place of team players to inspire healthy business acumen. In addition, bottling partners will be nurtured with an attractive network of overall value. Most importantly, the mission statement is directed toward a portfolio of loyal consumers by providing satisfying non-alcoholic beverage brands. The company demonstrates responsibly to economic development of the environment by contributing to and supporting sustainable communities. To measure performance, the company will review company objectives and goals and target accountability.

 

Bryson, J. M. (2011). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement (Vol. 1). John Wiley & Sons.

Write a three to five (3-5) page paper, in which you:

  1. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
    • Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.
  1. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
  1. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
    • Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping?
  1. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.
    • Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage?
  1. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
    • Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?
    • Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?
    • Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes?
    • Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats?
  1. Format your assignment according to these formatting requirements:
    1. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
    2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
    3. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise

 

 

In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have previously selected, and for your company overall.

 

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