will be based on your analysis of a corporation of your choosing. Please use the
discussion thread provided in Blackboard to reserve your desired corporation.
Using applicable theories and concepts from the book, perform an analysis of your selected company’s
corporate citizenship. The term paper should be single-spaced, approximately 1500-2000 words
(excluding citations) and should incorporate multiple sources, appropriately cited (APA style), and
should reference appropriate concepts from the text. Direct quotation of language from other sources
should be held to no more than two short sentences and must be in quotations. Analyze the
company’s performance through a responsibility assessment/audit using public sources. The scope of
the paper should include:
▪ Brief introduction
o What has been this organization’s track record regarding corporate social responsibility?
o Who are their most important stakeholders? How successfully have they managed the
relationships with those stakeholders?
o How successful has the company been in proactively managing public issues? Have they
engaged their stakeholders successfully?
o At what phase of Corporate Global Citizenship (see figure 7.1 on page 145) is this
company? On what do you base your assessment?
o Has this company undergone any scandals or public relations problems related to social
-responsibility? If so, what do you believe are the reasons for these ethical lapses
(review pages 75-78 in the text)?
o Does the company perform any type of formal social / environmental reporting, such as
triple bottom line reporting?
o What is the company’s stance on lobbying?
o What is their record on sustainable development and management of environmental
o What is their policy on corporate governance? For instance, is their board made up
primarily of outside or inside directors? Are the roles of Chair and CEO separate or are
they filled by the same individual? Why are these issues important?
o What is your assessment of their customer relations (including consumer protection) as
well as their employee relationships?
o What is their record with respect to diversity?
▪ Summary and your overall assessment of this organization from a CSR perspective.
For your paper, you must reference one or more of the topics that we discussed in class, and relate these
discussions to your selected company’s actions or performance.
This paper must be an original work; refer to official university policies for a detailed treatment of
plagiarism and academic dishonesty. Please submit your paper via the indicated TurnItIn link on
Blackboard to confirm its originality. A similarity score of more than 10% – 15% is cause for a careful
review of your paper; a score higher than 15% – 20% will result in a grade penalty. Once your final paper
is submitted, a plagiarized work will expose you to severe academic penalties. If you have any questions
regarding the appropriateness of your paper, please see me prior to submittal.
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