Every country has a dream of hosting the World Expo that dates from back in the days. The fair is among the oldest and biggest event that happens on earth every five years. The chosen city invites other countries to take part in showcasing their best. The event aims at helping nations share ideas, innovation and provide a platform for the exhibition of upcoming new technology and architectural designs. UAE is the host nation for the upcoming world expo, and so many people predict that the country will reap massive benefits in terms of increased business and tourism activities. Analyzing the impacts of the event in Milan and Shanghai will help in understanding the economic benefits of holding the event. Dubai will have a successful world Expo as it has the right attitude, infrastructure, and government backing.
Milan hosted the world expo 2015 in a bid to open up room for the development of businesses and tourism activities. According to Locatelli and Mancini (2010), the Milan Expo faced the widest number of controversies as citizens held protests in the streets claiming that the event was not beneficial to them. Property worth millions was destroyed as protesters burnt several shops and cars to express their dissatisfaction and disappointment to the government. The demonstrators argued that the government failed to offer jobs as promised earlier as most structures and facilities utilized voluntary workers (Locatelli & Mancini, 2010). The woes were evident on the banners carried by protesters as they sent messages criticizing the government for wasting billions on pointless infrastructure.
The downside of the glamorous event was that a majority of the said infrastructure was not even complete when the expo began. The event was a total failure in promoting economic growth as the locals did not benefit despite the outrageous amount used in preparing and holding the event. Most of the structures built for the expo are now left useless as they lack any significant economic value to the country. Counting the Milan Expo as a success will be inappropriate as the event failed to bring in any significant benefits by any reasonable standard.
Contrary to what happened in Milan, the Shanghai expo proved to be the most successful expo held as the city reaped massive benefits during and after the event. According to Kim et al. (2012), the Shanghai Expo recorded over 70 million visitors for the six months it ran. During the preparation period, a few businesses and factories got closed leading to loss of revenue and jobs. China used bank loans and Treasury bond to fund the building of various pavilions and construction of new infrastructure. Kim et al. (2012) express concern on the worthiness of Shanghai holding the event in the long term as the pavilions got demolished later.
On the other hand, Gospodini (2002) acknowledges that the event brought in other benefits to the city, including improved global image and new transportation infrastructure. The retail business and the residential property market experienced massive growth. Projects like the Middle Ring Road shortened the time taken from Shanghai to Pudong Airport. Another beneficial project was the Hongqiao Airport terminal, which handles most of the city’s air traffic. Passengers have an easy way of accessing the airport as the terminal got connected to a modern train (De Groote, 2005). Through the expo, the city obtained two major entertainment spots, which remain a favorite visiting spot for foreigners and locals thus promoting tourism.
Dubai will be the first country from the Middle East to hold such a prestigious event thus has an opportunity to represent the entire Gulf region. The hotel industry will receive a major boost if the forecasted numbers of visitors come to pass. The city will have to come up with additional hotels and infrastructure to serve the tourists at ease thus serving as a boost to the economy of the country. The real estate sector will improve as the demand for residential and commercial buildings will be on the rise. The preparation period will necessitate the creation of jobs in the construction and hospitality sector. The Expo could improve the investment prospects leading to increased financial asset venture.
On the flip side, the country should take lessons from the previous expos to avoid falling to the same patterns as Milan. The city needs to make sound investments that will remain beneficial to the citizens in the long run. The Shanghai Expo, which is the most successful expo ever held, enjoyed government backing and an excited population. Similarly, Dubai boasts of the conditions plus is a well-known tourist destination and has a sound infrastructure. Efforts from the country to invite foreign investors to participate directly will create a positive spike in the new projects (Basit, 2014). The city has the right tools to attract tourists in the country and make the Expo a successful event.
An in-depth analysis of previous expos reveals that most of the events failed to meet the prospects and goals. Shanghai is one of the cities that reaped massive benefits from the event, and other cities need to adopt the strategies used. Several expos held earlier were a total failure as witnessed in Milan; this should serve as a lesson to other countries on what to avoid when holding such an event. For an expo to be successful there needs to be a compelling reason for people to want to visit the city itself rather than the expo. Public support and local backing are essential for the success of the event. The Dubai organizers need to have the interests of UAE in place when coming up with the structures and infrastructure to ensure that they remain profitable in the long run. Dubai is a dream destination for most people; thus holding the event in the city will encourage more tourists to attend the expo.
Locatelli, G., & Mancini, M. (2010). Risk management in a mega-project: the Universal EXPO 2015 case. International Journal of Project Organisation and Management, 2(3), 236-253.
De Groote, P. (2005). A multidisciplinary analysis of world fairs (= expos) and their effects. Tourism Review, 60(1), 12-19.
Gospodini, A. (2002). European cities and place-identity. Discussion Papers Series vol. 8, 19-36.
Kim, S., Ao, Y., Lee, H., & Pan, S. (2012, January). A Study of Motivations and the Image of Shanghai as Perceived by Foreign Tourists at the Shanghai EXPO. In Journal of Convention & Event Tourism (Vol. 13, No. 1, pp. 48-73). Taylor & Francis Group.
Basit, A. (2014, January 18). UAE to attract $14.4billion foreign direct investment. Retrieved from https://www.khaleejtimes.com/business/local/uae-to-attract-14.4billion-foreign-direct-investment
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